What Kind of Blogs Are Pushing Loose Change?
This is something that I noticed using Technorati. They have a feature there where you can search among blogs for "Loose Change" by varying levels of authority. The different levels of authority relate to how many blogs have linked to that blog; obviously top-notch blogs tend to have more links from more different blogs than crummy blogs. It's not always the case that blogs with low authority suck. Some of them could be just starting out. But in the aggregate, authority is a good proxy for quality.
In the first 20 blogs mentioning "Loose Change" with any authority (no links required), five were referring to something else. The other 15 were divided as follows: 14 positive, one negative, one neutral (link to movie presented with no commentary).
In the first 20 blog posts mentioning "Loose Change" with at least a little authority (at least one link), only ten actually concerned the movie. Of those I would rate the reviews as four positive, four negative, and two neutral. Two of the positives are from our frequent commenter BG.
In the first 20 blog posts mentioning "Loose Change" with at least some authority (blogs with a handful of links), there are fourteen which concern the movie. Of those, six are positive (four from BG), and eight are negative.
In the first 20 blog posts mentioning "Loose Change" with a lot of authority (blogs with hundreds of links), there are seventeen which actually mention the movie. Three are positive (In Search of Utopia, Tony Pierce and the Huffington Post), fourteen are negative.
So to summarize:
Among blogs with any authority the positive reviews were 93%
Among blogs with a little authority the positive reviews were 50%
Among blogs with some authority the positive reviews were 43%
Among blogs with a lot of authority the positive reviews were 18%.
So as we would expect, the higher quality the blog, the more likely it is that they viewed Loose Change as the piece of crap that it is.