The Shell Game on Best Seller List?

Steve Alten is claiming that his truther novel, The Shell Game, is on the New York Times best seller list:

Congratulations! Your efforts have caused The SHELL GAME to hit the NY Times best seller list, debuting at # 31 in only its second week! Here's what is really exciting: Barnes & Noble and Borders front table space only began Feb. 1. If we can continue to push it up the list into the top 10, the following dominoes will fall:

He must have access to a different list though, because it does not show up on their website.

30 THE CHASE, by Clive Cussler (Putnam)
31 CAPITOL CONSPIRACY, by William Bernhardt (Ballantine)
32 BLEEDING KANSAS, by Sara Paretsky (Putnam)

USA Today lists the top 150 books, and it doesn't show up there either. It does currently have a respectable 33 spot on Amazon in the non-fiction and literature in the US spot, currently right behind All the Pretty Horses, and novel published in 1993, so maybe there is something to be said about marketing to the stupid and gullible. As for the rest though, well, we will see.