Speaking of Set Up to Fail...
The latest Truther fiasco started yesterday.
Today, the 11th of August 2010, we are pleased to announce the beginning of the worldwide “BuildingWhat?” campaign.
For nearly nine years, the American people and the world have been kept in the dark about an event of monumental significance: the freefall collapse of World Trade Center Building 7, a 47-story skyscraper that was the third building to fall on September 11, 2001, even though it was not struck by a plane and suffered only minimal fire damage. Only a small minority of the public has seen footage of this collapse. But the vast majority of those who have seen the footage agree that the building was brought down intentionally, and they therefore support a new investigation of 9/11.
So what's the plan?
As the first step in a worldwide effort to spread awareness of the collapse of Building 7 to every corner of the globe, we have come together to cosponsor the “BuildingWhat?” Television Advertising Campaign in New York City. Our goal is to enlighten over 1 million New Yorkers with footage of Building 7’s freefall collapse. The plan is to blanket the New York City television market with our ad during the week of September 20, 2010.
We are seeking to raise $500,000 between August 11 and September 11, 2010 to cover the costs of this effort. Architects and Engineers for 9/11 Truth is now a 501(c)(3) tax-exempt organization, and so every dollar that is donated to this campaign will be fully tax-deductible!
Half a million dollars? Are you kidding me? My guess is they will be lucky to raise $10,000. But if their projections on the revenue side are high, you can bet the expense side of the ledger is absurdly low:
At an average cost of $750 per 30-second ad, and an average viewership of 10,000 people per ad, $500,000 minus expenses will allow for approximately 5.5 million individual views. The number of people who would see the ad at least once would be around 1 million.
$750? In New York City? What are they talking about, 3:00 AM?