Thursday, August 12, 2010

Speaking of Set Up to Fail...

The latest Truther fiasco started yesterday.

Today, the 11th of August 2010, we are pleased to announce the beginning of the worldwide “BuildingWhat?” campaign.


For nearly nine years, the American people and the world have been kept in the dark about an event of monumental significance: the freefall collapse of World Trade Center Building 7, a 47-story skyscraper that was the third building to fall on September 11, 2001, even though it was not struck by a plane and suffered only minimal fire damage. Only a small minority of the public has seen footage of this collapse. But the vast majority of those who have seen the footage agree that the building was brought down intentionally, and they therefore support a new investigation of 9/11.

So what's the plan?

As the first step in a worldwide effort to spread awareness of the collapse of Building 7 to every corner of the globe, we have come together to cosponsor the “BuildingWhat?” Television Advertising Campaign in New York City. Our goal is to enlighten over 1 million New Yorkers with footage of Building 7’s freefall collapse. The plan is to blanket the New York City television market with our ad during the week of September 20, 2010.

We are seeking to raise $500,000 between August 11 and September 11, 2010 to cover the costs of this effort. Architects and Engineers for 9/11 Truth is now a 501(c)(3) tax-exempt organization, and so every dollar that is donated to this campaign will be fully tax-deductible!

Half a million dollars? Are you kidding me? My guess is they will be lucky to raise $10,000. But if their projections on the revenue side are high, you can bet the expense side of the ledger is absurdly low:

At an average cost of $750 per 30-second ad, and an average viewership of 10,000 people per ad, $500,000 minus expenses will allow for approximately 5.5 million individual views. The number of people who would see the ad at least once would be around 1 million.

$750? In New York City? What are they talking about, 3:00 AM?


At 12 August, 2010 11:05, Blogger GuitarBill said...

"...The ad will be shot and edited in a similar style to the NYC CAN ads, featuring a handful of 9/11 family members together with the most compelling footage of Building 7."

The "the most compelling footage of Building 7" being footage that edits out the first 8 seconds of the collapse, while the troofers howl "6.5 seconds! 'Free fall speed!' Inside Job!"

At 12 August, 2010 14:18, Blogger TANSTAAFL said...

"$750? In New York City? What are they talking about, 3:00 AM?"

On the public access cable channel. During "How To Inflate Your Scrotum Hour".

At 12 August, 2010 17:09, Blogger M Gregory Ferris said...

"Freefall" and "Collapse" are two different things.

At 12 August, 2010 22:21, Blogger Michael Lewis said...

Half a million dollars? Are you kidding me? My guess is they will be lucky to raise $10,000.

As of August 13 the Free Bruno campaign is still running $9,808 short of the $10,000 they're after, so that sounds about right for BuildingWhat.

You really gotta wonder though if this new angle is the result of infiltration. Don't Jooos own the media? Didn't Jooos pull Building 7? Would Jooos really show all this evidence on their networks in exchange for a lousy half million? Something's not right here I tell ya.

At 12 August, 2010 23:56, Blogger paul w said...

Half a million bucks!!!

Oh man, cannot wait to hear their excuses when it shudders to a halt at nowhere near that amount.

"While $2,500 is less than expected, it's still a success..."

At 13 August, 2010 05:00, Blogger Chas said...

Ah yes, another 9/11 anniversary is coming up and so the troof hierachy see an opportunity to fleece the gullible once more.

One thing: This really seems to be an initiative by the NYCAN mob, but they say it is "sponsored in part by AE911Truth". Donations are made payable to AE911Truth, thus bringing AE911Truth's 501(c)(3) status into play on the tax deductibility of the donations. I wonder if this all above board?

At 13 August, 2010 07:35, Blogger Triterope said...

$750? In New York City? What are they talking about, 3:00 AM?

...where they'll run along side infomercials for Kevin Trudeau, outdated "make millions in real estate" shows, and Last Call With Carson Daly. Sounds exactly like their demographic.

At 13 August, 2010 09:29, Blogger b. j. edwards said...

It just get nuttier. I am always reminded of this paper when reading the latest "Truther" self-delusion:

"Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments"

Psychology, 2009, 1, 30-46. Published Online December 2009, (

"People tend to hold overly favorable views of their abilities in many social and intellectual domains. The authors suggest that this overestimation occurs, in part, because people who are unskilled in these domains suffer a dual burden: Not only do these people reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the metacognitive ability to realize it. Across 4 studies, the authors found that participants scoring in the bottom quartile on tests of humor, grammar, and logic grossly overes-timated their test performance and ability. Although their test scores put them in the 12th percentile, they estimated themselves to be in the 62nd."

At 13 August, 2010 11:43, Blogger PhilBiker said...

Hilarious and awesome! Can't they get a public access show in NYC? From watching them, I think they're incredibly cheap.

At 13 August, 2010 22:39, Blogger Joseph Nobles said...

After Gage speaks at a Wealthbuilders conference, suddenly the whole AE911Truth organization starts to assume the position of a multi-level marketing campaign. You don't think... nah. That would be just too hideous to even contemplate. A MLM pyramid scheme based on selling CT discs and hoodies and scented candles? What an awful, awful thought...


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