Huge Success for Building What Campaign!
What success, you ask? Well, this time they only fell short of their goal by 90%. By comparison with their other failures, that looks pretty good.
Thank you for helping us meet our target for the first week of the “BuildingWhat?” fundraising drive! We have $10,547 in the bank to air TV ads showing footage of Building 7 all over New York City. After expenses that’s enough to reach 100,000 people with 10 spots. Who wants to see enough raised for 500 spots? Every $750 we raise is enough for another spot to reach another 10,000 people, so please contribute generously and ask your friends to contribute too! Go to BuildingWhat.org.
Remember that they were hoping to get about $100,000 per week; seems to me that they missed the target by about $89,453. And note in particular that they seem to have had a lot of "expenses". Let's see, they raised $10,500, and it costs them $750 per ad, and they have enough to do 10 spots. Doesn't that indicate that their "expenses" were around $3,000? And what TV show could they be advertising on in New York City that they only reach 10,000 viewers?